Your website, explained
like a friend would.

We scan your publicly accessible website pages and check them across 6 categories: SEO, Performance, Security, Privacy & Compliance, Design & UX, and Accessibility. Every audit runs automated checks; on paid plans we add AI analysis that explains each issue in plain English and prioritises it by impact. We never modify your site.

We use your analytics data to provide your dashboard explanations and AI advisor. Relevant figures are processed by Anthropic, and the advisor uses OpenAI when searching our guidance library. We do not sell your data. Our Privacy Policy explains the providers, storage and your rights.

Our checks are based on common best practices for SEO, web performance, security headers, privacy indicators, accessibility, and design. The AI explanations are generated from scan data specific to your site, but automated analysis has limitations and findings should be verified independently. For legal compliance or security matters, consult a qualified professional.

Yes, absolutely. There are no long-term contracts or cancellation fees. You can cancel your subscription from your account settings at any time. When you cancel, you won't be charged for the next period, and you keep access to your paid features until the end of the period you've already paid for. Your data is handled in accordance with our privacy policy.

Never. We only ever scan your publicly accessible pages. We do not inject code, modify files, or change any settings on your website. Your site remains exactly as you set it up.

Paid plans come with a monthly balance of credits: 2,000 on Starter and 6,500 on Pro. A completed paid audit uses 250 to 500 credits, depending on the processing it needs. You need at least 250 credits to start. We set aside up to 500, or your remaining balance if it is lower. Your final charge never exceeds the amount set aside, and we return any unused credits when it finishes. Your online audit results page shows the final charge. Google Analytics and Search Console checks use 50 credits each. Your balance refills to the full amount when your plan renews. Unused credits do not carry over.

On Starter or Pro, you connect your Google Analytics account (read-only - we never change anything) and we explain in plain English who visited your website, where they came from, what they did, and the top things worth doing about it this week. Connect Google Search Console too and we show the searches that bring people to you.

As many as you like. Each audit is for one website address, and paid plans keep the history for every site so you can track improvements over time. Your credits are shared across all of them.